Timeline: Chris White Re-Opening Exhibit
for an opening on Friday, November 5, 2021
Here, Danny has taken a standard exhibit timeline and added dates for this exhibit.
by Tuesday, August 10
TWELVE WEEKS BEFORE OPENING
 TITLE: The title of our show = “The Artists of Shipley Lofts”
 THEME & BIO: A few paragraphs describing the work to be exhibited and brief bios of the artists.
 IMAGE: The image you will use for your publicity. The image should be a high‐resolution image, at least 2,000 pixels wide or tall.
 WORK TO BE EXHIBITED: Confirm how many pieces will be exhibited and when exhibit will be installed. Begin discussion of how work will be displayed. Are there any special display requirements?
 PUBLICITY NEEDS: Discuss how you and the gallery will invite people to the exhibit. Discuss the timing of publicity such as a press release, postcards, email blasts, social media postings, etc. Publicity should include your title, theme and bio, image, and events. The gallery has a website, and creates email blasts and social media posts. The artist should use such media as well and not rely solely on the gallery’s publicity. Branding should be consistent.
 INSTALLATION: Discuss installation responsibilities with curator, especially your role. Discuss where work will be installed in the gallery and who will install it. Discuss what lettering will go on the walls and how art will be labeled.
 SHOW END: Discuss date and time when art will be removed from gallery and who will be responsible for what.
 CATALOG: A catalog can be made available from print-on-demand services on the Internet. The challenge is designing one. They can be sold at the gallery as well as on-line.
by Tuesday, September 7
EIGHT WEEKS BEFORE OPENING
 Review work on publicity. Ensure all your publicity material is ready.
 Review artwork to be exhibited: Ensure work will be ready for installation.
 Ask if insurance coverage and alcoholic-beverage serving permit (if needed) are taken care of.
 Any special requests should have been made by now.
by Tuesday, October 5
4 WEEKS BEFORE INSTALLATION
 Prepare your work: You should have begun the process preparing your work for display. Ensure that any previously‐framed work fits the gallery’s guidelines for display.
 Confirm date of installation, especially that the previous exhibit will have been removed.
 Plan your artist’s reception and other events. Agree with curator who will provide such things as tables, table coverings, food, refreshments, handouts, etc.
by Tuesday, October 19
TWO WEEKS BEFORE INSTALLATION
 Price list: Provide the director with Microsoft Excel (.xls or .xlsx) file of the titles of your work, their prices, and any other information that will aid in sale of the work such as media and date of creation.
 Copies of press release: Prepare at least 50 copies of your press release with title, theme, bio, and image to hand out at events or to post on bulletin boards, with a link to your website, Facebook page, or other Internet resource.
 Preparing your work: Ensure that all of your work will be ready to be installed.
by Tuesday, October 26
ONE WEEK BEFORE INSTALLATION
 Ensure that all the work will arrive ready to install. Work should be labeled!
 Make sure that all details from previous weeks have been taken care of.
 Check that everyone knows their responsibilities for each event.
Tuesday, Nov. 2 through Thursday, Nov. 4
Install the work. Ask artists to help hang art on walls and to prep the gallery.
Friday, November 5, 5-8pm
ART LOOP OPENING
Arrive early for the opening reception. Make sure everyone knows their responsibilities. Enjoy yourself and stay late! Mingle with your guests, talk about your art, and have fun!
Sunday, November ???, Noon to 2:00 p.m.
Joint 10th and 25th Anniversary Celebration with SsAM
Arrive early for the celebration. Make sure everyone knows their responsibilities. Enjoy yourself and stay late! Mingle with your guests, talk about your art, and have fun!
Prior to next exhibit.